The Comeback
Connections Academy Online School
Education is never one-size-fits-all. In an ever-changing world, many students require flexibility to truly thrive. In this campaign, we featured real families sharing how switching to Connections Academy transformed their lives. Through a docu-style lens, we captured the pivotal moment these families chose to change, juxtaposing the frustration of their past with the confidence of their present.
Role: Creative Director
Creative Team: Matt Kiebus, Creative Director; Hannah Fishman, Executive Creative Director
David Holm, Director; Laura McIlraith, Editor; Brian Rosado, Creator
Our campaign started with Ryan, who was in a car accident when he was just 6-years-old that left him paralyzed from the waist down. He returned to his old brick-and-mortar school and thrived until 8th grade, when bullies threatened his safety. His mom pulled him from the school and hasn’t looked back. Now, at Connections Academy, Ryan enjoys how online school gives him the flexibility to pursue his passion for track.
