See Yourself Bigger

Three learners. Three very different stories.
When Savannah, Jasmine, and Natosha agreed to work with Pearson on a campaign, they never imagined what would be waiting for them.
Using the power of AI, we helped these three women meet their younger selves and reflect on how far an education had gotten them.

Role: Creative Director

After the videos launched, we flooded social media, taking our top-performing organic posts and optimizing them into paid ads.