In 2016, Emirates had a problem. Over half of their US travelers were of Indian descent, but their demographic wasn’t being accurately represented in Emirates’ North American advertising. After selling Emirates in on a photoshoot aboard their prestigious A380, we were able to convince the client to add an additional day of shooting for a series of social videos. These results, shot in both :60s and :30s, illustrate not just the benefits of flying Emirates, but the friendly and knowledgable cabin crew.
The 3 videos were shot in Dubai, in the middle of Ramadan in July. We had one day to shoot all 3 videos, followed by an additional 3 days of still photos for the Indian-American market.