Above the Influence

Mute the Mouth

Above The Influence ‘Mute The Mouth’ Case Study Video from Atmosphere Proximity on Vimeo.

For teens, confidence doesn’t always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence Facebook game, to help them shush, zip, and mute negative influences without having to say a word.

How it works: Using a first-of-its-kind facial recognition software, teens match facial expressions shown on the screen to shut down peer pressure. During play, teens are pestered with random dumb ideas, and the sooner they make the correct shut-it-down face, the faster they’ll move on to the next round. After successfully completing four rounds, every player earns a sharable badge.

shorty_logo_620x620          278ce4a95c7b742bc326fd5c7db6d5b16dadbef7